Friday, October 12, 2007

The Starbury Revolution

The Revolution will be televised….sorta.
NY KNICKS Stephon Marbury launched a dirt cheap sneaker alternative with the chain Steve and Barry's known as Starbury. If you read up on the brand, the idea behind it is to provide quality sneakers without the Jordan price tag. Around 14 bux to be exact. The design of the shoe was put together by an agency that helped Nike and Reebok in the past. To cut costs pleather is substituted for leather.. In addition, I guess they are pumped out of the same low wage Chinese factories that the others are using.
The cheap alternative to Jordan's possess the high-end function. Cool... I wear Starbury 1's -- tight as fudge.. Starbury II's are considerably looser and nicer fitting. My problem with their revolutionary approach is well.. Steve and Barry's don't seem committed to their own campaign. I have been in store's in Massachusetts and New York.. And they suffer from the same less than ambitious staffing.
TAUNTON, MA -- at least had customer service that had a clue as to why they were hired. Greet customers, keep the shrink low and occasionally make the store look presentable. The sneaker dept. was a joke. 3 or 4 designs from the line on hand.. And boxes stacked behind one another with no rhyme or reason. 5 1/2s , 8's. 11s. In the sitting area, the visual resembled a bomb going off. Open boxes, tissue paper thrown everywhere. Not to mention… the place looked dirty.
I have worked retail for a decade and a half.. I know people are slobs and generally take their "the world owes me something", shit where you eat attitude everywhere they go. Unfortunately, the staff had the same attitude when I shopped at the Bellport, NY Sunshine Plaza location as well. We were passed a dozen times by staffs who were far busy doing nothing. All of who passed the circular shoe display that looked like it was freshly looted and from a visual standpoint looked revolting and unacceptable by the worst management standards. Apparently, this is okay by S&B platform guidelines.
This is a new store and it seemed like the place was more in going out of business week mind frame rather than getting ready for a successful Christmas season. The shoe selection equally miserable. Is this going to continue when the Chicago Bulls Ben Wallace line drops?
When is the revolution slated to begin? If you are going to offer an alternative to all the Finish Line, Foot Lockers out there… commit to it. Do not try some half-assed feeble attempt because this is where many revolutions past have failed. Sorry to inform you but there's tedious work involved. It is not just praise, celebrations and blaring loud In Store infomercial lip service. Now… are you ready to monkey wrench the Jordan machine?

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